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双色球历史54奖号:蘆清王

打造中國健康酒品牌

大乐透16129期历史同期 www.pxsbe.icu 項目背景:
       關于白酒行業,先知認為,至少有兩個方面是不能忽視的,其一,白酒是公認的文化型消費產品,它可以愉悅心情,滿足精神上的需要,這就是酒的社會傳播功能。酒盡管對身體有影響,但是它對社會“文化”起著很大的作用。沒有衡量酒文化的標準,也就沒有標準來衡量酒文化。因此,對企業來說,更需要正確地看待和理解“白酒與文化”;其二,隨著人們消費水平的提升及消費理念的成熟,“釀造健康白酒,倡導科學飲酒”已經形成共識,具體說來,酒的健康機理和主張、酒的保健功能、養生理念,日益成為人們在酒類消費中的首要訴求和標準。白酒的健康文化、健康理念,無疑應當成為一項不可或缺、甚至是具有戰略核心價值的重要內涵。
Project background:
       On liquor industry, Wevin considered that at least two aspects can't be ig red: First, the liquor is regarded as the cultural consumption. It can delight one's mood and meet spiritual needs, this is the social transmission function of wine.Wine while influential to the body, but still plays an important role in society.There is standard for wine culture.Therefore, for companies, more correctly view and understanding of "liquor and culture" were needed;Secondly, as people's consuming level and concept becoming mature ,"drink healthy wine, advocate scientific drinking methods" has been turned into a consensus. More specifically, wine's healthy mechanisms, propositions and health care functions are increasingly become people's premier pursuit and standard in wine consumption.The healthy culture and methods of wine shall be an important con tation which is indispensable, even with strategic core value.

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面臨挑戰:
       汾酒集團蘆薈清王酒業發展有限公司是一個集蘆薈種植、研發及蘆清王酒營銷為一體的現代化企業。蘆清王酒是汾酒集團經長期研發、近期重點推出的一款具有高品質、高檔次、高品位的系列健康型白酒,它選取素有“藥草”之稱的美國庫拉索蘆薈,采用先進的生物浸泡提純技術,與汾酒集團生產的優質清香大曲陳釀基酒融合而成,具有入口柔順、落口綿甜、飲后清香爽凈的獨特口感,是現代健康飲酒的佳品。根據系統的市場調研和多年來的實戰經驗,先知為其打造了“中國健康文化白酒品牌”的定位,讓消費者知道,蘆清王酒,它不僅僅是一種酒,更是一種充滿了人文關懷的健康生活方式的選擇,它不僅改變了我國白酒的傳統飲用模式,更給我國的白酒文化注入了一股新的活力,預示著白酒產業發展的一個新的方向!  
Facing challenges:
      Lu Qing Wang Wine Development Limited Corporation of Fen Wine Group is a modern enterprise that integrate aloe planting and researching with marketing.Lu Qing Wang is a series of high quality, high level and high grade healthy wine that Fen Wine Group launched out recently after long-term researches and development. It choose American curacao aloe vera, which is k wn as the "universal herbs," adopting advanced biological soaking purification tech logies, perfectly fuse with qualified fen-flavored vintage bases that Fen Wine Group produced, with the unique taste of soft, sweet and clean, make it the priority of modern healthy drink.
Based on systemic market researches and years of practical experiences, Wevin positioning it as "the first health culture wine brand in China", let the consumers k w that Lu Qing Wang wine, it is t only a kind of wine, but also a healthy lifestyle choice full of humanity. It changed t onlythe traditional Chinese wine drinking pattern, but also injected new vitality into Chinese wine culture, which indicates a new orientation for the development of liquor industry!

解決方案:
       根據“中國健康文化酒品牌”的定位并考慮到中國酒行業受眾的接受習慣,先知為其量身打造了“蘆清王”,寓意“蘆薈健然,清香爽凈”,既將新品牌的特征及定位詮釋的,又以其獨特的音韻美為品牌增加了濃厚的文化氣息,讓消費者在瓊漿玉液之間,感受心靈與精神的升華與漸進,與“汾酒嬌子,健康新貴”的廣告語相協調;另外,“蘆清王”字形結構簡單,讀起來朗朗上口,符合現代命名美學中的形式美法則,便于消費者識別與記憶,利于品牌形象的傳播。
Solutions:
       According to the positioning as "China's first brand in health culture wine ", with the consideration of consumer's acceptance in Chinese wine industry, Wevin tailored its name as "Lu Qing Wang", meaning "Aloe is healthy for body, with the flavor of fragrant and clean". The name t only reveals new brand features, but also incisive interpret its positioning, and increase the decent culture atmosphere with brand's unique pho logical beauty. It lets consumers feel soul and spiritual sublimation and progress in nectar flavor, coordinate withits slogan. In addition, "Lu Qing Wang" is simple-structured, catchy read, coincide with modern aesthetic principles of form beauty, convenient for consumers to identify and memory, conducive to the spread of the brand image.

Perspectives

金陜世家

金陜世家

  項目背景: 金陜世家住宅小區是由神木縣更大的房產公司力元地產公司開發建

易施安

易施安

  項目背景: 施工安全問題一直是國家和企業重視的重點,近年來經常發生一些

喜來健愛飲

喜來健愛飲

  項目背景: 喜來健源于韓國,經過十多年的發展,目前已經在全龍頭各地得到

Work

龍頭品質, 中國氣質
專業戰略定位命名及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
命名及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內定位命名行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓品牌整合命名及全案新方向
關于先知中國
先知中國——中國更專業的命名及全案策劃機構,重新定義了中國命名行業,并提升了命名定位的行業發展。
先知專注于品牌塑建和品牌提升,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了命名和戰略定位。今天,我們不斷超越自己,為行業格局確立發展方 向。
命名之道,唯有先知。
先知一步,成就偉業。

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